TIM w.e. is a leading content, technology and service provider which develops innovative products that bring unique, high quality, digital content to mobile handsets. The company approaches the market in two specific ways: B2B and B2C.

In the first case TIM w.e. is a pure aggregator taking care of all the operator's demands regarding mobile content. In the second situation TIM w.e. is responsible for the direct sale of content through its advertising and marketing to the end-consumer via the media - internet, popular press, radio and TV.

Media Companies allow TIM w.e. to display its content to the largest possible number of potential customers. TV, magazines, radios and internet portals, sites and applications.

Content owners create original content or provide a popular brand/personality – Sony and Warner are two content owners with whom TIM w.e. has a close partnership. TIM w.e. makes this content "mobile" by creating ring tones, video tones, wallpapers, marketing games etc..

Media companies authorize TIM w.e. to distribute their content, to the largest possible number of potential customers. This is done through internet portals, websites, applications, popular press, radio and TV.

Each month TIM w.e. invests close to 15 million euros worldwide on its global advertising campaigns.

Telcos are TIM w.e.'s closest partners. Mobile telecommunications operators are used for the distribution and billing of TIM w.e.'s content. Content is delivered through the Telcos Wap platforms and billing is made by and shared with Telcos.