TIMw.e. is born in 2002, by the hands of a group of entrepreneurs headed by Diogo Salvi. At first, the company starts only by offering mobile content and services to some European operators, directly and on a white brand perspective (B2B/B2O ).

In 2003, the company develops its proprietary platform and becomes leader in direct distribution of downloadable content. At this moment it starts to look crystal clear to the founders that a business with such a potential and synergies would only make sense on a global scale.

2004 sets the beginning of the globalization with the first business out of the European continent. The oldest foreign office is created in Latin America, Bogotá, Colombia.

On 2005 TIM w.e. successfully starts targeting directly the end-consumers. This new business-model (B2C ) depends, not only on connection to the mobile operators, but also on the expertise to use several marketing tools. Simultaneously, the company continues the expansion, and opens another local office, this time in Buenos Aires, Argentina.

With the enlargement of the B2C model to the whole world, the company pursues its distribution network extension, closing 2006 with a total of 7 offices, after adding Chile, Bolivia, Paraguay and Turkey to the list.

2007 is clearly the year of consolidation on the global footprint, with the opening of new offices, such as: Greece, Italy, Dubai, Kazakhstan, Mozambique, South Africa, Brazil and China. Also, it is the early start of the future diversification drive, with the launch of new business areas, like the match-making service.

In 2008 TIM w.e. deepens its capacity to take value out of the well established international network and marketing expertise on the core business. Not only with the launch of several new products and promotions; but also with the global rebranding of its whole offer to natta!. Moreover, the company increases the investment on the new businesses, with particular attention to the mobile marketing rising industry.

For TIM w.e., the future stands for new challenges, strong growth and a clear spotlight on new businesses.